Inbound Marketing Insights

Note: This blog promoted a prior event, but this event has since passed. We thought it would be helpful to share some tips on how you can leverage events as part of your marketing strategy. We've also kept the original event content below in case you are looking for a template to use for your next Lunch & Learn invite. 

If you are currently hosting events as part of your marketing strategy, it's essential to keep in mind that while events are considered "traditional" marketing, there are many ways to integrate digital marketing with your event strategy. Here are some ways you can integrate your events and digital marketing initiatives:

• Utilize email marketing and marketing automation to drive registrants, communicate with your registrants before the events, and engage prospects. Make sure your templates are simple and focus on the conversion, and that you have unique and helpful content to share with your prospect after the event.
• Leverage your website to promote the event to individuals. Tools such as HubSpot's Pop-Up forms will enable you to put a slide-in, pop-up, or drop-down form on your website promoting your event so people can register with just one click. We've seen tremendous success for these as part of an integrated event marketing approach.
• Utilize digital advertising to target the right prospects for your next event utilize website retargeting, Facebook ads, LinkedIn ads, and more.

We invite you to schedule a complimentary event marketing consultation with our team to discover how you can integrate your event marketing and digital marketing to take your events to the next level.

Do you host trade shows? Here's a blog on how you can integrate inbound marketing into your trade show strategy.

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Original Content for the Event That Has Passed:

Please note that this event has passed. Lunch and Learn: Inbound Marketing: How to Generate More Leads & Customers, presented by Prism Global Marketing Solutions & HubSpot.

Prism Global Marketing Solutions and HubSpot invite you to join us for a special presentation, in partnership with the Arizona Technology Council, on generating leads and converting those leads into customers utilizing effective inbound marketing strategies. 

Discover the latest inbound marketing tips and trends to expand your marketing reach by incorporating inbound into your marketing strategy. Marketing is no longer about just one campaign, but it is about an integrated mix of content and context to ensure you reach your leads and customers at the right place and at the right time with the most meaningful content. 

During this event, you will learn:

• Effective ways to drive traffic to your website include search engine optimization, blogging, email marketing, and social media
• Strategies to convert the traffic on your site to qualified inbound leads to increase your sales pipeline
• Tips on how to implement your inbound marketing plan at your company
• How other companies have successfully integrated inbound marketing into their marketing mix

You will leave this event with key takeaways about how you can develop and execute an inbound marketing strategy for your business.

Date: Thursday, February 27th
Time: 11:30am - 1:00pm
Cost: Free if you register by February 23th
Lunch will be provided.

Location: 
Eller College of Management (in the Quicken Loans building) 
16425 N. Pima Road 
Suite 370 
Scottsdale, Arizona 85260 

Learn more about your speakers:

Elyse Meyer, President & Chief Marketing Officer of Prism Global Marketing Solutions, has extensive experience in marketing and sales management, specifically in online marketing, inbound marketing, strategic marketing planning, branding, and sales & marketing alignment. Before founding Prism, Elyse worked in various industries with companies ranging from small businesses to Fortune 500 organizations. Elyse is on the board for 85 Broads Arizona, a committee member for the American Marketing Association, and a member of the Arizona Technology Council Business Essentials Program.

Dan Tyre joined HubSpot as a member of the original team in May of 2007 and has led the recruiting, training, and growth of HubSpot's sales team with vigor. At HubSpot, Dan has pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies worldwide.  An authority on inbound marketing and sales, Dan is a regular speaker, writer, and coach to those who yearn for inbound success.