Inbound Marketing Insights

INBOUND15 is in full swing and there's a lot of exciting updates from this year's conference! Here's a quick round up of the some of our favorite product updates and launches from #INBOUND15.

• Predictive Lead Scoring: Do you have too many leads? Or is your sales team not sure which leads to focus on? There are dozens of ways to qualify leads including their demographics and characteristics such as job title, employee size, or industry. Yet there are other factors that play into how ready someone may or may not be to become your customer in the future. HubSpot’s Predictive Lead Scoring doesn’t just take into account the information that your leads have provided to you, but includes behavioral data that may influence a lead’s decision to buy, such as the number of form submissions or page views. Instead of asking customers to guess what factors may influence a lead’s conversion and how much they are worth, HubSpot will predict them for you. This is available for Enterprise HubSpot customers.
  
  
• HubSpot Connect: Great software makes it easier to grow your business. It makes operations simple, but different teams in your company use different software, and oftentimes, these systems can’t talk to each other, which creates a problem. Each team is looking at a different picture of how your business engages with customers. That's where HubSpot Connect comes in. HubSpot Connect integrates tools that are beneficial for all aspects of your company, and brings those analytics right into HubSpot. With HubSpot Connect, you can utilize HubSpot as a true "hub" for your business initiatives to streamline your business activities, and automate your business tasks across various levels of your company. At Prism, we've been testing the new integrations for several months, and have a blog series dedicated to these integrations. Learn more about the latest HubSpot integrations, how to use them, and some best practices we've seen throughout the testing.
  
  
• Dashboards for Reporting: This central dashboard within your HubSpot account through the Reporting Add-On combines all of your marketing and sales reports into one interface. It allows both marketing and sales to see, in one place, all the metrics they are accountable for, as well as their progress toward those initiatives. As your company grows, the dashboards will grow with you allowing you to create multiple dashboards and customized reports based on your new needs.
  
  
• Paid Ads Management: HubSpot’s Ads Add-on is a seamless and integrated way to create, measure and leverage ads for your digital marketing campaigns. You can now create Search and Social ad campaigns right inside HubSpot, giving you a unique, closed-loop view of your advertising ROI. Now you're not just measuring clicks, but seamlessly measuring conversions. LinkedIn Ads & Google Adwords are available as part of the Paid Ads platform. 

As you can see, the features of HubSpot continue to grow and make the lives of marketers and sales people more streamlined, with enhanced analytics and ways to continue to connect and engage with prospects and customers.  Learn more about HubSpot's new products and features.  In addition, we invite you to set up a free 30-day trial of HubSpot's product to see these features for yourself.

Or schedule a 30-minute inbound marketing consultation with our team to see how you can be maximizing your inbound marketing efforts.