In my most recent blog post, titled 4 Inbound Marketing Lessons from the Keynote Speakers at #INBOUND14, I wrote about Guy Kawasaki and his inspirational Keynote at Inbound. Later in the conference, I was able to hear him speak once more in a smaller session where he shared with us valuable social media advice.
“I say what I want to say on social media, and I let others know how I feel," said Kawasaki as he began his session titled, “The Perfect Post.” There, Kawasaki gave several social media tips on creating the perfect social media post.
Here are 6 of the most critical tips to help advance your social media strategy:
1. Pass the re-share test: Your users should think your posts are so educational and interesting that they would re-share it to their followers. Therefore, your content must be both attention grabbing AND substantial.
2. Be Valuable: Provide value, whether it is within the information, a specific analysis, thought-provoking insights, or just generally entertaining! You should NOT only use social media to self-promote since curating content is even more important than personal or company PR. We know that social media is about driving traffic and leads, but be sure to share valuable content that others write as well.
3. Be Bold: Write your thoughts and show others what is important to you. Social media is another platform for your company to show who you are, and what you believe in. Use social media to make a difference for the followers who are important to you.
4. Be Brave (in your writing and formatting): Have an active voice and make your posts short…people are busy! There’s a fifty-character headline, so leave room on Twitter for retweets. Finally, use bolding and bullet points. Unfortunately, people don’t read paragraphs anymore!
5. Add Drama To Your Posts: Every post should have a picture, a graph, or some piece of visual content. Make sure your picture “jumps out” at your audience. Some tools you can use are Canva or YouTube for an embedded video. Fun fact: Did you know you can add up to 4 pictures on Twitter and tag people in the photo?
6. Hashtag it! (Connect your work with others): When you connect your content with others, you’re joining a larger network where people can find your posts and information. Remember to schedule and spread out your posts as well. Hashtags help people find your content, and also help you get the point across in fewer characters (helpful on Twitter!) #socialmediatips.
These 6 tips are simple yet important when creating that "perfect post." For more material from Guy Kawasaki and his advice concering social media, check out his blog "How To Change The World."
Learn more about Inbound Marketing Methodology and the ways in which social media is integrated.