<img src="https://api.socedo.com/trk/3sBnW" alt="" width="1" height="1" style="display:none">

Inbound Marketing Insights

Content Engagement & Lead Generation with Integrated Inbound Marketing

Posted by Elyse Flynn Meyer

Are you looking to educate your prospects and customers, and provide them with content that is most appropriate for them? That is probably the goal of most marketing and sales departments, and the UberFlip and HubSpot integration allows you to use two world-class tools to drive content consumption, lead generation, and visitor reconversion.

Here is one of our featured client stories about how they have integrated the two tools to help solve the challenge of delivering the right content to the right persona at the right time.

As you may know, with increasingly more content being produced, you need to be continually finding ways to manage, scale, and share your content that is not only helpful to your target personas, but also easy to use and simple to navigate. Through the UberFlip and HubSpot integration, we created a consistent and branded experience for our client's website visitors to increase visits, time on page, and conversions.

Some of the primary goals for this initiative were:

  • Organize all of their content in one place for their team to manage.
  • Provide customers and prospects with an easy-to-use and easy-to-find content experience that was responsive across devices.
  • Deliver content in a way that is unique and differentiated so patients and providers could consume content at their own pace, and quickly find the information they need.
  • Generate more qualified leads by leveraging gated content to target specific B2B buyer personas (providers, payors and manufacturers).
  • Integrate with HubSpot to fit into existing business processes and track content, automation and marketing results all in one place.

With UberFlip and HubSpot, the following is able to be achieved:

  • Deliver a branded and more consistent content experience for their B2B personas, and most importantly, their patients, who are seeking immediate pharmacy and healthcare information when searching online.
  • Convert their B2B website visitors into leads without interrupting the content experience through gating content on the UberFlip hub through landing pages, and also simple calls-to-action that integrate directly with HubSpot.
  • Save time, money and resources by using a tool that is integrated with HubSpot, and doesn’t need the help of an IT department or other internal resources.
  • Keep all of their metrics in one place. As an avid HubSpot user, having all of their metrics, conversion data and automation all in one place was critical to this decision, and maximizing the use of UberFlip.
  • Provide a way for their sales team to have easy-to-share flipbooks with providers, and a way for marketing to track the effectiveness of these internal sales resources.

Through UberFlip, and a single content hub delivering a consistent content experience, we were able to achieve significant growth in premium content views, repeat and unique visitors, significant content clicks and content conversions. In addition, we can now segment content based on persona, and deliver the right content experience to the appropriate visitor on the website, ensuring they get the right information when they need it most. Here are some of the results seen in the first year as a result of using UberFlip:

  • 808% increase in unique Uberflip website visitors by directing their traffic to a single location of their content hub.
  • 411% increase in eBook, white paper and reference chart views with the ability to actually track engagement using Flipbook metrics.
  • 540% increase in clicked links by boosting overall engagement with content delivered in a more strategic and organized fashion.
  • 1899% increase in unique page views (UberFlip specific content pages) with an experience that encouraged further content consumption.
  • 52% increase in time on resource pages with content that is more targeted to the persona, specialty and stage of the marketing journey.
  • 91% increase in social shares of premium content and blog posts.

Not only has UberFlip increased the website visits, lead generation, and overall content consumption of visitors, but it allows us to quickly and seamlessly deliver the best and most appropriate content based on where the individual is in the funnel.

If you haven't tried the UberFlip and HubSpot integration, we invite you to schedule a complimentary content marketing consultation with our team to learn more about how UberFlip and HubSpot can work together to help in our content marketing and lead generation goals.

Schedule Your Free Content Marketing Consultation >>

Topics: HubSpot Integrations

Elyse Flynn Meyer

Posted by Elyse Flynn Meyer

Elyse Flynn Meyer is the Owner and Founder of Prism Global Marketing Solutions, an inbound marketing agency and HubSpot Diamond Partner based in Phoenix, Arizona. Elyse is also a HubSpot Accredited Trainer, author, and contributor for Forbes.