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Inbound Marketing Insights

4 Ways to Leverage Survey Results with HubSpot and SurveyMonkey

Posted by Elyse Flynn Meyer

SurveyMonkeyIf you're not familiar, SurveyMonkey is the world's leading provider of web-based survey solutions, trusted by millions of companies, organizations and individuals alike to gather the insights they need to make more informed decisions, not just about marketing, but overall business decisions. We have used the SurveyMonkey and HubSpot integration with many of our clients. It is an incredibly powerful tool to survey not only your customers, but also your prospects.  If you use both HubSpot and SurveyMonkey, you can start to get powerful survey results that can start to propel your marketing efforts.

Here are 4 ways you can use the SurveyMonkey and HubSpot integration:

This integration brings surveys into your inbound marketing strategy. This enables you to view survey responses right within your contact database, and segment contacts based on their survey responses. So how can you start to use this integration immediately?

  • You can use surveys to gather data for things like eBooks, industry reports, and more. Simply segment your database in HubSpot for individuals you want to survey, and then trigger the email or automation through your HubSpot account. From there, you can start to segment those individuals even further based on how they complete the survey and their responses.
  • Trigger follow-up emails based on your respondent's net promoter score (NPS) and their customer satisfaction surveys. For example, if a respondent has a high NPS, you may want to alert the account management team to let them know of the happy customer. Similarly, if there is a low NPS, you may want to alert the customer success team to get in touch with this customer.
  • Create a social inbox monitoring list within your HubSpot account of your happiest or unhappiest customers based on survey data. Now that these survey responses are in HubSpot, you can start to do a great deal of tracking on customer and prospect engagement both with your HubSpot assets, and on social media through HubSpot's social monitoring tool.
  • Send a content preference survey to your database to get an idea of what types of content are best for them. From there, you can utilize smart CTAs and smart lists to ensure survey respondents only get the content types they say they like best when they visit your website and through email. This will make their prospecting journey more customized, and you will see higher engagement rates.

This integration is available to all HubSpot customers with a SurveyMonkey account.  If you're already a SurveyMonkey user, you can get started by going to your Contact Settings and select the integration options.  From there, you can easily integrate SurveyMonkey and HubSpot and start to segment your data from there.

If you're interested in learning more about how to integrate your video marketing strategy with your inbound marketing goals, schedule a complimentary inbound marketing assessment with our team today and we can discuss your survey needs and how this integration may help.

Schedule Your Inbound Assessment >>

Topics: HubSpot Integrations

Elyse Flynn Meyer

Posted by Elyse Flynn Meyer

Elyse Flynn Meyer is the Owner and Founder of Prism Global Marketing Solutions, an inbound marketing agency and HubSpot Diamond Partner based in Phoenix, Arizona. Elyse is the author of the book, Mastering Inbound Marketing Your Complete Guide to Building a Results-Driven Inbound Strategy. She is also a frequent contributor to Forbes on digital marketing.