Inbound Marketing Insights

Connecting with your local audience is key to a successful small business marketing strategy.  The internet offers a variety of useful resources that you can take advantage of to accomplish your small business marketing goals.  Ware some tips and tools you could use to help better reach your local audience? 

1. Have an active presence on Yelp
Yelp has become one of the most trusted review sites of local businesses. Did you know that over 70% of consumers search the internet for local businesses? You can be sure that your business will receive local website traffic as a direct result of being active on Yelp.

2. Take advantage of keyword tools
Keyword tools allow you to develop and publish high-quality, keyword-optimized content around trending topics or issues to drive more local traffic to your web page.  A wonderful keyword tool we highly recommend is HubSpot.

3. Review your local business listings on GetListed.org
This tool is free and allows you to see how your business is indexed on some of the most popular search engines as well as provides you with helpful local search engine optimization suggestions for small businesses.

4. Enable customers to check in at your place of business on Facebook
Facebook offers some simple step-by-step instructions to enable this feature. Since people crave third-party validation, seeing the local businesses that their Facebook friends are frequenting may further motivate them to pay you a visit.  Of course, this only works if you have a location that individuals visit in person.

Taking advantage of these small business marketing tools will help you to more effectively reach your local audience. These are just five of the numerous opportunities out there for small businesses to compete with the larger companies with much larger budgets. Today’s social Internet has leveled the playing field for small and medium-sized businesses, so be sure you’re taking steps in the right direction to grow your business both on and offline!

If you are interested in discussing how your business can successfully market to a local audience , schedule a complimentary strategy session with our team.