Inbound Marketing Insights

Public relations is a powerful marketing tool that can help any business to connect with its target audience and build strong, lasting relationships. While some may view PR as an "outbound" strategy, it is actually an integral part of any inbound marketing or digital marketing campaign. By crafting compelling content for your press releases, sharing them effectively, and amplifying your message through social media and other channels, you can reach a wider audience and generate more leads and sales for your business. With the right approach, PR can help you to establish your brand as a thought leader in your industry, build trust with your customers, and create a positive image that drives long-term success. So if you're looking to take your inbound marketing strategy to the next level, consider adding PR to your arsenal today. Here are 4 ways public relations is directly integrated with inbound marketing:

1. Social Media
Social media is a medium used for many businesses daily, even hourly.  Social media is a way to promote your brand, products, and yourself online to reach a large audience in an extremely efficient way.  Not only can you connect with prospects, but this is a way to delight your customers by providing them with amazing content that they can share with their networks.  With inbound marketing, the use of these promotional techniques such as posting relevant content on Facebook, Twitter, and LinkedIn are used to present new content to clients and prospects to stay relevant and heard.

2. Sell Sell Sell (The "Inbound" Way of Course)
In PR, the product, person, experience, or whatever you’re selling, is always the center of attention, but how you sell it is what makes all the difference.  This is similar to inbound marketing because as you focus on the inbound methodology, you’re constantly determining which medium is best for your audience.  When working on campaigns that are vastly different from one another, it is always an exciting challenge to determine which strategy works best for which client and brainstorming different ways you can grab the attention of the desired audience. Once you determine the best way to sell the product, you can then focus on how to repeat this success for other campaigns.

3. Communication
This is single-handedly the most important piece of any inbound marketing or PR strategy. At the end of the day, it’s going to be hard to sell the product without any genuine communication.  People want to be convinced that this is for them, and they want you to tell them why. It’s our job as marketers to perfect our communication skills and clearly articulate the value of our offers. Mastering specific Inbound communication skills such as email marketing, marketing automation, and monitoring your social media helps you better communicate with prospects and customers.

4. Personalization is Key
Besides being one of the largest trends right now in business, personalization is a way to communicate with a mass amount of people in an individual way.  You can have one idea for several people, but the key is being able to present it to each person in a way that allows them to understand it from their point of view.  Inbound marketing revolves around knowing to whom you want to sell your product, and discovering what it is that they need from you in order to move further down the sales and marketing funnel.

PR is essential to any company and ties in very closely to what you may be doing with your inbound marketing strategy. PR is to any company and how it so closely ties in with what we do as inbound marketers.   We invite you to schedule an inbound marketing consultation with our team to see how you can truly integrate your inbound marketing efforts and PR strategy.