Inbound Marketing Insights

Now is the time when everyone has made New Year's resolutions and is working very hard to keep them in mind as they enter the new year.  Are you in the same position?  As we continue to see increasing emphasis on content marketing, I find it helpful to put together some of my New Year's resolutions. Hopefully, this will benefit other content marketers like you as well. Here are four content marketing resolutions to help make your content more efficient and effective in the coming year. 

1)    I will focus on SEO to write for specific keywords, but more importantly, to engage with my audience:  SEO (Search Engine Optimization) is essential for marketers aiming to increase online visibility and drive organic traffic. By optimizing websites for search engines, marketers can ensure their content ranks higher in search results, making it easier for potential customers to find them. Key strategies to focus on in the new year include keyword research to target relevant search terms, creating high-quality and engaging content, and optimizing on-page elements like meta tags, headers, and URLs. Additionally, building a solid backlink profile and focusing on technical SEO, such as site speed and mobile optimization, are crucial. It is vital to stay updated with algorithm changes and adapt strategies accordingly. Effective SEO boosts traffic and enhances user experience, leading to higher engagement and conversions.

2)    I will use analytics to see how my content is performing:  Analytics and data can sometimes seem tedious, but analyzing your data is necessary to ensure you create the right content to resonate with your buyer personas. Your content should be written for a particular target market (buyer persona) to increase your website traffic and convert that traffic into leads.  Some tips to understanding if your content is performing is to look at the following questions when developing your marketing content:

• How many visitors did your content piece bring to your website?
• Did your content drive individuals to click on your links and calls to action?
• How many leads did you receive from your calls to action?
• How many social media shares did your content receive?

3)    I will re-purpose my content: This doesn’t mean a simple rewrite of your blog post. This means strategically utilizing your content to promote your brand across various channels.  For example, if you spoke at an event, you can use your PowerPoint to share via Slideshare and through downloads on your blog and website.  If you have a series of blogs focused on a similar subject, you can turn that into an E-book. Instead of becoming overwhelmed with content, be sure you are utilizing all of your content as efficiently and effectively as possible.

4)    I will focus less on highly-priced banner advertisements and more on social media advertisements:  It’s time for marketers to stop focusing on paid banner advertising and more on advertising your organic content.  A banner ad doesn’t show your thought leadership or provide individuals with various ways to interact with your business.  A social ad gives you an extraordinary amount of targeting capabilities while promoting the content on your website.  This drives website traffic, your brand's thought leadership, and various lead conversion opportunities through blog subscriptions, downloads, and calls to action.  

Setting clear and achievable marketing resolutions is crucial for staying ahead in the fast-paced digital landscape. Marketers can ensure sustained growth and success in the year ahead by focusing on goals like enhancing customer engagement, leveraging data-driven insights, and optimizing content strategies. Remember, the key to achieving these resolutions lies in consistent effort, adaptability, and a willingness to embrace new trends and technologies. Here's to a year of strategic wins and impactful marketing!