Inbound Marketing Insights

Inbound marketing is no longer a new concept. Marketers and business leaders who are not currently practicing inbound marketing are now more familiar with the methodology. At the other end of the adoption spectrum, a healthy number of marketers have made inbound a significant piece of their marketing strategy, and learned valuable lessons along the way. 

HubSpot recently released their 7th Annual State of Inbound Marketing & Sales Report. This exclusive report is the most comprehensive review of the inbound industry available, with data analysis from 4,000 participants including CMOs, CEOs, agencies, and marketers.

So what are some of the best practices from inbound marketers around the globe? Here are what the companies with the highest return on their marketing dollars are doing to attain those results:

• Inbound efforts achieve higher ROI than outbound regardless of company size or total marketing spend.
• Leading marketers resist the allure of paid campaigns and recognize outbound as being overrated.
• Best-in-class marketers track ROI, prove it’s growing each year, and secure increased budget as a result.
• Past success with inbound marketing is the single-biggest factor that drives budget increases.
• Both staff and guest contributors write marketing content.
• The best marketers check their marketing analytics 3+ times per week.

In addition, inbound marketing is the preferred marketing method for all companies that spend under $5M annually on marketing. More specifically, if your organization spends less than $100,000 on your marketing budget annually, you’re 4x more likely to practice inbound marketing than outbound marketing. In addition, every company surveyed in the annual report, regardless of marketing spend, was 3x as likely to see a higher ROI on inbound marketing campaigns than on outbound. 

Download the Annual State of Inbound Marketing & Sales Report to discover how marketers and business owners are utilizing inbound marketing and sales to take their businesses to the next level.