Inbound Marketing Insights

Abandoned in the afternoon trash, buried under the mass of spam, and muted on TV, outbound marketing is disappearing from the minds of the modern customer. Consumers are more likely to scroll through the internet and purchase online rather than respond to disruptive and unpleasant advertisements. Reaching consumers through traditional marketing is increasingly difficult.

Solution? Inbound marketing. Cost effective and proven more successful, inbound marketing utilizes digital media placing your company in front of consumers when and where they are searching for your products or services. The inbound marketing methodology (attract, convert, close, delight) revolves around creating high-quality content as a primary lead generation tool, instead of expensive marketing methods such as buying ads or purchased e-mail lists.

Inbound Marketing Attracts the Right Crowd

Blindly bombarding consumers, outbound advertising is largely ineffective. When did you last take a sales call from a telemarketer? Mass marketing wastes time and resources producing 54% fewer leads than inbound marketing. Instead, target and engage your consumers with educational content, connect with them on social media, and send them only content that is relevant to them. Inbound marketing can help you attract your consumers and answer any questions about your project and/or services. 90% of consumers find custom content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them. Establishing trustful relationship with your leads constructs credibility helping convert your leads to customers.

Inbound Marketing is More Cost Effective

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." - Guy Kawasaki

In comparison with traditional outbound marketing’s expensive cold-calls, TV commercials, radio ads and print, inbound marketing has a considerably reduced cost. According to HubSpot and Mashable, inbound marketing costs 62% less per lead than traditional outbound marketing because most inbound marketing utilizes online tools – costs are reduced. Inbound marketing also provides long-term marketing as previous blogs and content will still bring visitors and convert leads. Imagine having a piece of content you wrote 3 years ago still generating qualified leads and customers for your business!

Ultimately, Inbound Marketing is about helping people. It's about becoming a resource to your prospects and customers. Consumers now strive to get information delivered directly to them when and where they are looking for it to help them through that buying process. Inbound Marketing helps you deliver that information to them in a non-intrusive and extremely helpful way.

Interested in learning more about how the inbound marketing methodology can enhance your marketing strategy? Download our 10-step inbound marketing checklist.