Inbound Marketing Insights

Patience for unresponsive web sites is wearing thin, especially for smartphone and tablet users. Viewers are seeking streamlined accessible formats with higher standards of user interaction. Responsive websites provide the key. For example, using optimized web design and formatting, responsive websites avoid irritating page navigation by eliminating unnecessary panning, resizing and scrolling. Users are provided with the optimal viewing experience so they can focus on the core content and messages of your web pages. By understanding the importance of responsive web designs, you can increase visitor engagement and content retention, all while saving time and resources and minimizing frustration for a successful customer experience.

1. Rise of Mobile Devices - With over 1.4 billion smart phones in the world, it is no shock that more than half of all local searches are made on mobile phones. 20% of google searches are now performed on a mobile device. Why not maximize your visibility? Responsive websites are mobile friendly, generating more traffic to your site. By including mobile use design considerations, you are able to expose your web content for product and/or services to a larger audience.

2. Improve Your Conversion Rate - The Inbound Markering Methodology, the strategy to drive more customers to your website, has become invaluable to 21^st Century marketing. Interactive websites provide the platform for the first steps of inbound marketing; converting visitors to leads. Visitor’s ability to navigate to and within your website could determine the effectiveness of lead conversion. According to Google's Think Insights on Mobile, people who are frustrated with a website’s format are 61% more likely to leave while people who have a positive experience with the site are 67% more likely to purchase the product or service. Keeping content precise and focused by minimizing text and providing links to more detailed information such as white papers results in higher user attention and engagement.  Provide your visitors with access to “calls to action” and other conversions methods required to generate leads is another good idea to incorporate in your web design strategy.

3. Responsive Web Designs Reduces Your Costs - Multiple websites cause numerous problems. Different websites need customized development and maintenance.  The coordination of web branding alone is a costly endeavor.  Running SEO (search engine optimization) campaigns require each website to create and manage their own campaign. Instead, one responsive website can centralize your website needs, reducing costs. Your customers will enjoy easier reading and navigation and your team will save development time and money.

4. Optimize Your Visibility - Google is a major advocate of responsive websites. One URL allows google to efficiently crawl, index and organize your website, saving google time and resources and increases your visibility prioritization. Pierre Far, Google Webmaster Trends Analyst, advises companies to use responsive web designs stating , “[responsive web sites] will help us discover your smartphone-optimized content and help our algorithms understand the structure of your content, giving it the best chance of performing well in our search results” Increasing your visibility will only help market your product and or services. Google also understands that when users are unable to view a site on a mobile device the bounce rate increases, damaging your SEO. Responsive websites improve user experience.

Do you want to get a quick check on your website's responsiveness and SEO? Schedule a complimentary assessment with our team.