Inbound Marketing Insights

As a marketer, you must always be on top of trends and adjust to the ever-changing marketing landscape. One part of marketing that has been consistent over the last several years, but has changed quite a bit in strategy, is blogging. Blogging is a critical element for any business. But the question we always receive is, "why does my business need a blog?" It doesn't matter what kind of company you run; you should still have a blog. Here are six reasons why your business needs a blog:

1. Keep Your Audience Engaged and Share Relevant, Helpful Content
Promoting your services and goods is not easy, especially in a highly competitive business climate. That's when the blog comes in handy. It helps you with the multimedia representation of your company, keeps the audience interested, and promotes your company. Think about promoting your videos, podcasts, interviews, and more on your blog. Content like this is beneficial for your audience and great content for your website. The most critical part is the overall quality of your posts.

2. Attract New Prospects and Clients
Blogging and posting relevant content is one of the most essential facets of your marketing strategy to increase traffic to your website. With the help of SEO strategies like keywords, titles, meta descriptions, and more, blog posts become a powerful tool for gaining visibility for your brand. In addition, every new blog you post adds a new page to your website. That helps with SEO immensely because it gives Google and other search engines a reason to re-crawl your website to find new content to index.

If you're having trouble coming up with a title for your next blog, check out this great article from our friends at MobileMonkey on 74 Attention-Grabbing Blog Titles That Are Sure to Have People Read Your Posts.

3. Promote the Idea of a Community Centered Around Your Organization
Leveraging a blog is a perfect way to maintain and spread the word about your services and create long-lasting bonds with prospects. Share your blogs on social media to reach a wider audience and build a community around your posts, insights from your company, and your perspective. You'll start to see just how much traction a blog can bring when you share it on social and bring in new visitors to your website.

4. Build Your Brand and Increase Thought Leadership
Nothing can beat a good solid reputation, and blogging makes an essential investment in this process because it allows you to share your perspective with your audience in a new way. Your blog is your way to share your ideas and thoughts on a specific topic. From there, you can share this blog on email, social media, and with third-party sources. Then you start to become a true thought leader in your space, and people will come back to your website to get this industry-leading information.

5. Advertise While Sharing Meaningful Content
Research shows that around 80% of companies prefer to have an advertisement in the form of a series of articles instead of the traditional "buy now" agenda. And customers are also getting a little tired of the conventional ways of commercials and advertising, so the creative ways to present your services are crucial to the modern business environment.

6. Build Trust with Your Audience
People trust the written word, and blogs improve the level of trust towards your organization or venture. Make sure you provide helpful and accurate content, encourage discussions and knowledge sharing, and see increased confidence in your brand!

The importance of blogging for a business cannot be underestimated. Even with the emergence of other creative tools to support your visibility and push forward your services, it does not diminish the value of what a blog can do for your brand. Whatever your needs are, a blog post is an essential tool for creating a steady stream of website traffic, growing audience, and new prospects.

If you're interested in implementing a cohesive blog strategy or looking to improve your current blog strategy, we invite you to schedule an inbound marketing consultation. We will discuss the important metrics to track and how to make sure you are building a successful blog strategy.