Sales Enablement is the strategic, ongoing process that enables all client-facing employees to consistently and systematically have valuable conversations with prospects and customers. This is through a comprehensive strategy of sales training, effective digital tools, and cohesive metrics.
Sales Enablement is not just about sales operations, CRM, or any other technology. It is a collection of tasks, tools and strategies that are intended to improve the execution of key sales activities, including:
If you're looking to improve your sales strategy, submit your information to schedule a complimentary sales consultation with our team of sales enablement professionals.
Elyse Flynn Meyer, Founder of Prism Global Marketing Solutions, is also a member of HubSpot's Sales Enablement Advisory Council.