---
title: "University of Arizona Spotlight: Influential Women in Higher Education"
description: Read about influential women in higher education.
image: https://www.prismglobalmarketing.com/hs-fs/hub/270157/file-917103148.jpg
---

[![prism_global_marketing](https://www.prismglobalmarketing.com/hs-fs/hubfs/prism_global.jpg?width=1415&name=prism_global.jpg "prism_global_marketing")](https://www.prismglobalmarketing.com)

[HubSpot Platinum Partner ](https://www.prismglobalmarketing.com/hubspot-platinum-partner)

<https://www.prismglobalmarketing.com/blog/the-university-of-arizona-spotlight-influential-women-higher-education#touch>

# Inbound Marketing Insights

## [University of Arizona Spotlight: Influential Women in Higher Education](https://www.prismglobalmarketing.com/blog/the-university-of-arizona-spotlight-influential-women-higher-education)

 Posted by [Emmi Edwards](https://www.prismglobalmarketing.com/blog/author/emmi-edwards) | 3 Minutes to Read

- [Tweet](https://twitter.com/share)

Having recently completed my junior year and my spring internship with Prism Global Marketing, I want to finish both with a blog piece that is both inspirational and useful. As you find your path in life, you are continually being shaped by those you meet and look up to. Therefore, I decided to interview some incredibly powerful women at the University of Arizona, both of whom have accomplishments. The following interview was with Dr. Lisa D. Ordóñez. Dr. Ordóñez is currently a tenured faculty member at the University of Arizona who received her undergraduate degree, masters, and PhD at UC Berkley. Her areas of expertise include: judgment and decision making, management and consumer behavior, emotions and decision-making and ethical decision-making. She has published over 15 academic articles and received several highly prestigious awards such as the UA Center for Leadership Ethics Faculty Research Award in both 2012 and 2013.

Dr. Ordóñez was one of my professors this past semester and I can genuinely say that I always looked forward to attending class. I learned so much from the way she taught, as well as the course content. She was always eager to teach, and appreciated our input and ideas as a class. During the interview, it was no surprise that the answers were meaningful, thoughtful, impressive, and inspirational. 

**I invite you to read the interview below.**

**I’m focusing on women in high-level positions (particularly at UA) who have been successful in their careers, and you were definitely someone who stood out to me this semester. What advice would you give to women who are seeking high-level positions in their career?**

**Dr. Ordóñez:** *I wish I had known my strength and power at an earlier age. I doubted myself and felt that I wasn’t good enough to take on many roles.  Women work hard and are smart, but often we sell ourselves short by thinking that we need to wait to lead and take more time to develop better skills. We need to raise our hands and “lean in” more before we think we are ready—because we are more than ready, we just don’t know it yet.  Believe in yourself and take on tasks that will help you grow.  Be brave.  People expect us to whimper and shrink when things get tough—but any group of people who can juggle home and work with such grace are not weak. We are the definition of strength.*

* *

**What do you feel has been your greatest accomplishment while at the University of Arizona and why? What do you hope to accomplish in the next 10 years?**

**Dr. Ordóñez:** *Receiving tenure was the proudest day of my life.  It was the signal from academia and the college that I had arrived and that I was part of the club.  I knew that I belonged and that they couldn’t change their mind (since tenure meant that I had a job for life!)  In the next 10 years I hope to mentor more students to find their passion like I have found mine. *

 

**In your career, have you ever had to deal with any issues that were focused around you being a woman? How did you deal with these issues and do you believe that women today have to face these issues often? ** 

**Dr. Ordóñez:** *Lucky for me, I had four brothers.  So, I was used to dealing with competition and ribbing which helps me get along with my male colleagues.  Frankly, most of the time I forget about gender differences in my work but then I realize that often I am the only tenured female professor in the room.  So, it is hard to look around and see a large number of our qualified population not being represented. Unfortunately, I do think this is still very prevalent but it is changing. Little by little, the differences are shrinking and I hope to see the day where there are an equal number of men and women at the table.*

* *

**What motivates you on a daily basis to succeed both in your personal and academic life? How do you motivate others as a leader?**

**Dr. Ordóñez:** *I seek perfection in everything that I do.  I wish that I didn’t—I could get more done that way. I also like helping people—students, colleagues and, friends.  I like making a difference in the lives of others.  I get a rush when I can help someone by connecting them to someone else or helping them grow in some way. *

Learn more about [Dr. Lisa Ordóñez's background](http://management.eller.arizona.edu/faculty/lordonez.asp) and her incredible accomplishments.

[Stay tuned to our next blog](https://www.prismglobalmarketing.com/blog) to hear from Teri Lucie Thompson, Senior Vice President for University Relations and Chief Marketing Officer at the University of Arizona.

[![Subscribe to our Blog](https://no-cache.hubspot.com/cta/default/270157/e45da42d-f2b1-46d9-b4ba-3990951ab6b1.png)](https://cta-redirect.hubspot.com/cta/redirect/270157/e45da42d-f2b1-46d9-b4ba-3990951ab6b1)

 

#### Listen to the Blog Post

 Topics: [Women in Business](https://www.prismglobalmarketing.com/blog/topic/women-in-business)

### Subscribe

[![HubSpot Starter_1_020926](https://www.prismglobalmarketing.com/hs-fs/hubfs/HubSpot%20Starter_1_020926.jpg?width=300&height=300&name=HubSpot%20Starter_1_020926.jpg)](https://www.hubspot.com/products/am-crm-suite-starter?irclickid=UtawNZVUExycUpcUQJwhZVhFUkux0Ryk00000w0&irgwc=1&afsrc=1&mpid=56582&utm_id=am56582&utm_medium=am&utm_source=am56582&utm_campaign=amcid_UtawNZVUExycUpcUQJwhZVhFUkux0Ryk00000w0_irpid_56582)

 

[![diamond-badge-color](https://www.prismglobalmarketing.com/hs-fs/hubfs/diamond-badge-color.png?width=223&name=diamond-badge-color.png)](https://www.prismglobalmarketing.com/hubspot-diamond-partner)

 

### Topics

- [Inbound Marketing (222)](https://www.prismglobalmarketing.com/blog/topic/inbound-marketing)
- [Digital Marketing (84)](https://www.prismglobalmarketing.com/blog/topic/digital-marketing)
- [HubSpot (81)](https://www.prismglobalmarketing.com/blog/topic/hubspot)
- [Prism Global Marketing Solutions (80)](https://www.prismglobalmarketing.com/blog/topic/prism-global-marketing-solutions)
- [Mastering Inbound Marketing (55)](https://www.prismglobalmarketing.com/blog/topic/mastering-inbound-marketing)
- [Content Marketing (35)](https://www.prismglobalmarketing.com/blog/topic/content-marketing)
- [Email Marketing (29)](https://www.prismglobalmarketing.com/blog/topic/email-marketing)
- [Women in Business (24)](https://www.prismglobalmarketing.com/blog/topic/women-in-business)
- [HubSpot Integrations (22)](https://www.prismglobalmarketing.com/blog/topic/hubspot-integrations)
- [Social Media (20)](https://www.prismglobalmarketing.com/blog/topic/social-media)
- [Inbound Sales (17)](https://www.prismglobalmarketing.com/blog/topic/inbound-sales)
- [SEO (15)](https://www.prismglobalmarketing.com/blog/topic/seo)
- [Blogging (9)](https://www.prismglobalmarketing.com/blog/topic/blogging)
- [Traditional Marketing (9)](https://www.prismglobalmarketing.com/blog/topic/traditional-marketing)
- [Artificial Intelligence (8)](https://www.prismglobalmarketing.com/blog/topic/artificial-intelligence)
- [B2B Marketing (8)](https://www.prismglobalmarketing.com/blog/topic/b2b-marketing)
- [Marketing Automation (8)](https://www.prismglobalmarketing.com/blog/topic/marketing-automation)
- [Marketing Strategy (7)](https://www.prismglobalmarketing.com/blog/topic/marketing-strategy)
- [Engagement (3)](https://www.prismglobalmarketing.com/blog/topic/engagement)
- [Entrepreneurs (3)](https://www.prismglobalmarketing.com/blog/topic/entrepreneurs)
- [Holiday Marketing (3)](https://www.prismglobalmarketing.com/blog/topic/holiday-marketing)
- [Content (2)](https://www.prismglobalmarketing.com/blog/topic/content)
- [Integrated Marketing (2)](https://www.prismglobalmarketing.com/blog/topic/integrated-marketing)
- [Lead Generation (2)](https://www.prismglobalmarketing.com/blog/topic/lead-generation)
- [AI (1)](https://www.prismglobalmarketing.com/blog/topic/ai)
- [Brand (1)](https://www.prismglobalmarketing.com/blog/topic/brand)
- [Brand Building (1)](https://www.prismglobalmarketing.com/blog/topic/brand-building)
- [Buyer Intent (1)](https://www.prismglobalmarketing.com/blog/topic/buyer-intent)
- [Buyer Personas (1)](https://www.prismglobalmarketing.com/blog/topic/buyer-personas)
- [ChatGPT (1)](https://www.prismglobalmarketing.com/blog/topic/chatgpt)
- [Event Marketing (1)](https://www.prismglobalmarketing.com/blog/topic/event-marketing)
- [Healthcare (1)](https://www.prismglobalmarketing.com/blog/topic/healthcare)
- [Lead Nurturing (1)](https://www.prismglobalmarketing.com/blog/topic/lead-nurturing)
- [Machine Learning (1)](https://www.prismglobalmarketing.com/blog/topic/machine-learning)
- [Marketing Analytics (1)](https://www.prismglobalmarketing.com/blog/topic/marketing-analytics)
- [Marketing Reporting (1)](https://www.prismglobalmarketing.com/blog/topic/marketing-reporting)
- [Positioning (1)](https://www.prismglobalmarketing.com/blog/topic/positioning)
- [Product Marketing (1)](https://www.prismglobalmarketing.com/blog/topic/product-marketing)
- [Sales Cycles (1)](https://www.prismglobalmarketing.com/blog/topic/sales-cycles)
- [Search Engine Optimization (1)](https://www.prismglobalmarketing.com/blog/topic/search-engine-optimization)
- [Segmenting (1)](https://www.prismglobalmarketing.com/blog/topic/segmenting)
- [Sustainability (1)](https://www.prismglobalmarketing.com/blog/topic/sustainability)
- [Targeting (1)](https://www.prismglobalmarketing.com/blog/topic/targeting)
- [Technology Companies (1)](https://www.prismglobalmarketing.com/blog/topic/technology-companies)
- [Webinar (1)](https://www.prismglobalmarketing.com/blog/topic/webinar)
- [market research (1)](https://www.prismglobalmarketing.com/blog/topic/market-research)

[see all](https://www.prismglobalmarketing.com/blog/the-university-of-arizona-spotlight-influential-women-higher-education#)

## **Calculate Your Inbound ROI**

Visualize the impact of inbound marketing and sales on your organization's bottom line. You can also download the results immediately to share with your team.

![Inbound Marketing Flywheel](https://www.prismglobalmarketing.com/hs-fs/hubfs/Inbound_Marketing.png?width=240&name=Inbound_Marketing.png "Inbound_Marketing.png")

[![Calculate Your Inbound ROI](https://no-cache.hubspot.com/cta/default/270157/63e6760e-e7e9-449d-acba-78d77dd82701.png)](https://cta-redirect.hubspot.com/cta/redirect/270157/63e6760e-e7e9-449d-acba-78d77dd82701)

## **Need a Free CRM Solution?**

We've got you covered! [Click here to sign up for HubSpot's completely FREE Customer Relationship Management (CRM](https://app.hubspot.com/signup/crm?hubs_campaign=partners-website-signup-link&partnerId=270157&utm_medium=acquisition-referral)).

[HubSpot Platinum Partner ](https://www.prismglobalmarketing.com/hubspot-platinum-partner)

[ info@prismglobalmarketing.com ](mailto:info@prismglobalmarketing.com)

[mailto:info@prismglobalmarketing.com](mailto:info@prismglobalmarketing.com)

[mailto:info@prismglobalmarketing.com](mailto:info@prismglobalmarketing.com)

- [Twitter](https://twitter.com/PrismGlobalMKTG)
- [Facebook](https://www.facebook.com/PrismGlobalMarketingSolutions)
- [Linkedin](https://www.linkedin.com/company/prism-global-marketing-solutions/)
- [RSS](https://www.prismglobalmarketing.com/blog/)

[![Schedule Your Discovery Session](https://no-cache.hubspot.com/cta/default/270157/ca03902e-0c7d-4a83-8598-a4ceb298fa45.png)](https://cta-redirect.hubspot.com/cta/redirect/270157/ca03902e-0c7d-4a83-8598-a4ceb298fa45)

![HubSpot_Diamond_badge](https://www.prismglobalmarketing.com/hs-fs/hubfs/images/diamond-badge-color%20(1).png?width=250&name=diamond-badge-color%20(1).png)![440087_HubSpot Since Badge_2_060619](https://www.prismglobalmarketing.com/hs-fs/hubfs/440087_HubSpot%20Since%20Badge_2_060619.png?width=250&name=440087_HubSpot%20Since%20Badge_2_060619.png)

![](https://www.facebook.com/tr?id=754422844613366&ev=PixelInitialized)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Emmi Edwards",
    "url" : "https://www.prismglobalmarketing.com/blog/author/emmi-edwards"
  },
  "dateModified" : "2024-09-22T14:25:11.606Z",
  "datePublished" : "2014-06-03T15:30:00.000Z",
  "headline" : "University of Arizona Spotlight: Influential Women in Higher Education",
  "image" : [ "https://www.prismglobalmarketing.com/hs-fs/hub/270157/file-917103148.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.prismglobalmarketing.com/blog/the-university-of-arizona-spotlight-influential-women-higher-education",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.prismglobalmarketing.com/hubfs/PGMSLogo-1.png"
    },
    "name" : "Prism Global Marketing Solutions"
  }
}
```