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Inbound Marketing Insights

8 Stats That Show Why SMS is a Great Channel for Customer Engagement

Posted by Elyse Flynn Meyer | 1 Minute to Read

Closeup of female hand using a smart phone. Shallow depth of fieldThese days most of us our so reliant on our mobile phones that we don’t leave the house without it. SMS is one of the most, if not the most direct way to engage with a customer.

Here are 8 mobile stats that shows why SMS is such a great channel for customer engagement:
  1. 97% of all text messages are opened
  2. 23 billion text messages are sent daily
  3. 80% of people are using text messaging for business
  4. 70% of consumers appreciate getting text messages from their healthcare provider
  5. 75% of people would prefer receiving offers via text messages
  6. 70% of employees think that companies should use texting for internal communication
  7. Millennials send 67 text messages per day
  8. 1/3 of business professionals can't wait 10 minutes to respond to a text

Thinking about launching an SMS marketing campaign? Look over this visual beginner’s SMS Marketing Guide by Trumpia to learn how you can use SMS to increase your
customer engagement.

Access the SMS Guide

Guest Blog Contributor: 
Sophorn Chhay is the marketing guy at  Trumpia, the most complete SMS software with mass text messaging, smart targeting and automation. Follow Sophorn on Twitter(@Trumpia), LinkedIn, Facebook and  Google+. Jumpstart your business by grabbing your free copy of his Mobile Marketing Success Kit. You can also watch Trumpia's 5-Minute Demo on how to execute an effective mobile marketing strategy.

Prism Global Marketing Solutions is a HubSpot Diamond Partner providing you with integrated and comprehensive inbound marketing solutions.

Topics: Inbound Marketing

Elyse Flynn Meyer

Posted by Elyse Flynn Meyer

Elyse Flynn Meyer is the Owner and Founder of Prism Global Marketing Solutions, an inbound marketing agency and HubSpot Platinum Partner based in Phoenix, Arizona. Elyse is the author of the book, Mastering Inbound Marketing Your Complete Guide to Building a Results-Driven Inbound Strategy. She is a frequent contributor to Forbes on digital marketing, and was named Marketer of the Year by the American Marketing Association.